“The brand is also a great fit with the active Aussie lifestyle,” Faraz added. Ugly Fish’s certified Safety range have tradies’ backs, offering protection against dust and glare as well as projectiles while also being comfortable to wear. Its glasses are split into seven main categories: Safety, Motorbike, Lifestyle, Kids, Ladies, Optical and Blue Light Blockers. Whether you’re on the tools out at sea, Ugly Fish has your peepers covered. When we spend time together on weekends, it’s not about work.” I think we’ve done a great job managing this. “In family business, it’s easy to fall into a trap of being so focused on the business that you can’t connect personally out of work. “Thankfully, we’re both capable of keeping any personal and business issues separate, and not mixing the two. “My dad and I have always worked really well together. “Despite our growth, Ugly Fish is genuinely a family business,” Faraz said. “They come back for the same style again and again!”įamily has always been at the heart of Ugly Fish, with Manuch’s partner Fariba and Faraz’s partner Maree also joining the team. “It still makes our day when we meet customers at expos and hear they’ve been wearing Uglys for two decades,” he added. Rocking the hand-drawn Ugly Fish logo (designed on the kitchen table), unbreakable frames as well as anti-fog and salt resistant polycarbonate polarised lenses, the glasses gained traction.įaraz said the customers try Ugly Fish sunnies, have a great experience and come back for more. The duo started out selling from the garage at the family home in Wollongong in 2003. It took many years to achieve, but now we can have that lifestyle.” “We just wanted to achieve a ‘normal’ Aussie lifestyle. We dreamed of being able to have my dad own a house, or be able to spend time together on weekends instead of having to work seven days a week. “When Manuch and I launched Ugly Fish, we were two people just trying to make ends meet,” Faraz said. He and son Faraz Darabi teamed up, realising there was a need in the Aussie market for high quality glasses for outdoor work and play. With a fast-grown passion for Australia’s outdoor obsession – and just $500 to his name – Manuch decided to hit up local markets around southern NSW and sell sunglasses. Ugly Fish founder Manuch Darabi migrated to Australia from Iran in 1989. SEE ALSO: Tradie Tough Tests …BUT THE SHIRT ON HIS BACK The company celebrated its 20th anniversary last month, commemorating two decades of determination and hard yakka that built it into a true blue brand. Aussie-grown for Aussie conditions, Ugly Fish Eyewear and its iconic logo can be seen on worksites nationwide.
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